Framing Rams

Cities and urban planning, typography and toothbrushes – American documentary filmmaker Gary Hustwit is known for turning his enquiring lens on the things we take for granted and showing them in a new light. Hustwit started out producing feature documentaries before making his directorial debut in 2007 with Helvetica, an in-depth exploration study of the ubiquitous Swiss typeface, which became an indie hit around the world. He followed this with Objectified in 2009 and Urbanized in 2011, forming a trilogy that has gained him a cult following among the global design community.